Avery Dennison invented the world's first self-adhesive label in 1935 and continues to be a leading innovator of labeling solutions in virtually every major market around the world. The Company is developing new RFID manufacturing processes that are more efficient than traditional RFID inlay assembly processes.
These processes will expand RFID capacity from the 100s of millions available today to the billions of labels the market will soon require.
Avery Dennison Core Strengths:
As a materials supplier, hardware equipment manufacturer and a high-volume converter of highly specialized labels, Avery Dennison is able to manufacture virtually every component of an RFID label, except the microchip itself. This uniquely positioning the Company to be at the forefront of the RFID revolution.
|  |  What is RFID?
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 | | Implementing RFID
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 | | Value of RFID
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 | | RFID in action
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 |  Market trends
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 | | An emerging intelligent label technology
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 | | RFID today
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 |  Why Avery Dennison
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 | | Products & services
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 | | Selecting RFID labels
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 |  Action guideline
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 |  RFID in action
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 |  White papers
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 |  Contacts & references
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| To devise this new inlay assembly process, Avery Dennison will rely on the same core strengths that have created Avery Dennison's leadership in traditional offering for product identification: |
RFID-enabled Labels for Challenging Applications Metal, liquid and other carton contents can detune typical RFID labels, resulting in in reduced or unpredictable tag read range. Avery Dennison's proprietary adapting antenna technology allows the tag performance to adapt to the properties of the underlying material, thereby maintaining read range.
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Global Delivery of RFID-enabled Labels Our strategically positioned global manufacturing and service centers will be able to deliver RFID-enabled labels and labelstock...worldwide, fast and reliable.
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Research Partnerships Avery Dennison's manufacturing processes and RFID-enabled label designs will accommodate multiple chip makers and protocols. The Company is working with major chip manufacturers to ensure compatibility and insulate end-users from evolving standards.
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Compatible Products, Services and Hardware Solutions
ü High speed, RFID compliant printers/readers
ü Blank RFID-ready labels for programming and printing in your desired plant and distribution center
ü Specialized RFID labels
ü Data and supply chain management tools
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