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Increased Label Functionality ... End-users will be able to find, track, secure and count items faster and more accurately without having to find the barcode to scan it ...
Specifically, the RFID label has the following advantages over traditional bar code technology:
ü Line-of-sight between package and reader is not needed ü Ability to replace and control data according to need ü Faster/more accurate reading (due to reduced manual intervention) ü Can carry more information ü Greater reliability and accuracy ü Difficult to counterfeit ü Built-in EAS functionality
|  |  What is RFID?
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 | | Implementing RFID
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 | | Value of RFID
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 | | RFID in action
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 |  Market trends
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 | | An emerging intelligent label technology
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 | | RFID today
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 |  Why Avery Dennison
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 | | Products & services
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 | | Selecting RFID labels
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 |  Action guideline
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 |  RFID in action
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 |  White papers
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 |  Contacts & references
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The expanded functionality of RFID-enabled labels offer end-users several opportunities to improve their bottom line:
Counterfeit/diversion: ü Barcode data: "This claims to be a silver Nike Air Jordan, size 8." RFID data: "This is a genuine Nike Air Jordan made in the Chongqing production facility. It was shipped through Hong Kong to the JC Penney distribution center in Houston."
Logistics: ü For automated pick/ship/receive verification - No stopping to scan items ü No reliance on small samples ü Reduced operator error ü Verify contents without opening the carton
Inventory management: ü Easy, accurate inventory counts ü Reduce out-of-stock items on the sales floor ü Easy location of items in back room
Return fraud: ü Can identify items that have not been purchased
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For more information on value and benefits of RFID, click here to access white papers published by MIT's Auto ID Center in conjuction with Accenture Consultancy and IBM:
Focus on the Supply Chain - Applying Auto-ID within the Distribution Center Auto ID in the Box - The Value of Auto-ID Technology in the Retail Supply Chain
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